04
MOTION / CGI
2026
LIQUID OBJECTS
LIQUID OBJECTS
LIQUID OBJECTS
A chrome-and-glass research chapter where matter behaves like a moving identity system.
A chrome-and-glass research chapter where matter behaves like a moving identity system.
CLIENT
FORMA Creative Studio
YEAR
2026
DISCIPLINE
Motion, CGI, Art Direction, Visual System
LOCATION
Worldwide
01 OVERVIEW
02 CHALLENGE
03 CONCEPT
04 SYSTEM
05 OUTCOME
01
OVERVIEW
Liquid Objects explores how material, light, and motion can turn a static identity into something continuously evolving.
Liquid Objects explores how material, light, and motion can turn a static identity into something continuously evolving.
02
CHALLENGE
The system had to feel physical and digital at once: reflective, responsive, and recognisable without settling into a fixed mark.
The system had to feel physical and digital at once: reflective, responsive, and recognisable without settling into a fixed mark.
03
CONCEPT
A family of fluid forms transforms between matter, light, and motion while remaining part of one visual language.
A family of fluid forms transforms between matter, light, and motion while remaining part of one visual language.
04
SYSTEM
Form, material, lighting, motion, and application studies behave as modular chapters in a living identity system.
Form, material, lighting, motion, and application studies behave as modular chapters in a living identity system.
01 — FORM STUDIES
01 — FORM STUDIES
FORM WITHOUT FIXED FORM.
FORM WITHOUT FIXED FORM.
Twist, fold, stretch, collide, and merge explore how one family can hold multiple behaviours.
Twist, fold, stretch, collide, and merge explore how one family can hold multiple behaviours.
TWIST
TWIST
FOLD
FOLD
STRETCH
STRETCH
COLLIDE
COLLIDE
02 — MATERIAL / LIGHT SYSTEM
02 — MATERIAL / LIGHT SYSTEM
MATERIAL BECOMES BEHAVIOR.
MATERIAL BECOMES BEHAVIOR.
MATERIAL BECOMES BEHAVIOR.
Chrome, glass, smoked glass, and liquid metal shift reflectivity, depth, and weight.
Chrome, glass, smoked glass, and liquid metal shift reflectivity, depth, and weight.
— WORDMARK
— TYPOGRAPHY
— COLOR PALETTE
OBJECT CARD
OBJECT CARD
MATERIAL
MATERIAL
INSTALLATION
INSTALLATION
POSTER
POSTER
LIQUID OBJECTS
LIQUID OBJECTS
WORDMARK
Oo
Oo
PRIMARY / FORMA DISPLAY
PRIMARY / FORMA DISPLAY
Aa
Aa
SECONDARY / INTER
SECONDARY / INTER
OBJECT CARD
OBJECT CARD
LIQUID OBJECTS
LIQUID OBJECTS
LOOP / 01
LOOP / 01
MATERIAL
MATERIAL
LIQUID OBJECTS
LIQUID OBJECTS
01
01
SECONDARY / INTER
SECONDARY / INTER
INSTALLATION
INSTALLATION
LIQUID →
LIQUID →
POSTER
POSTER
LIQUID OBJECTS
LIQUID OBJECTS
FORM / MOTION
FORM / MOTION
Worldwide
Worldwide
03 — MOTION BEHAVIOR
03 — MOTION BEHAVIOR
MOTION THAT NEVER SETTLES.
MOTION THAT NEVER SETTLES.
MOTION THAT NEVER SETTLES.
Rest, stretch, collide, melt, and reform define a repeatable choreography for the object family.
Rest, stretch, collide, melt, and reform define a repeatable choreography for the object family.
REST
REST
STRETCH
STRETCH
COLLIDE
COLLIDE
REFORM
REFORM
REST
REST
A stable state holds reflective tension.
A stable state holds reflective tension.
STRETCH
STRETCH
The surface extends without losing identity.
The surface extends without losing identity.
COLLIDE
COLLIDE
Impact creates a new temporary form.
Impact creates a new temporary form.
REFORM
REFORM
The system returns to equilibrium.
The system returns to equilibrium.
04 — APPLICATION / EXPERIENCE
04 — APPLICATION / EXPERIENCE
OBJECTS BECOME EXPERIENCES.
OBJECTS BECOME EXPERIENCES.
OBJECTS BECOME EXPERIENCES.
Campaign screens, digital stories, installation, and brand motion translate objects into lived experiences.
Campaign screens, digital stories, installation, and brand motion translate objects into lived experiences.
LIQUID OBJECTS
LIQUID OBJECTS
PROJECT SYSTEM EXPERIENCE CONTACT
PROJECT SYSTEM EXPERIENCE CONTACT
LIQUID OBJECTS
LIQUID OBJECTS
LIQUID OBJECTS
LIQUID OBJECTS
MENU
FORM IN MOTION
FORM IN MOTION
FORM
FORM
MATERIAL / LIGHT / MOTION
MATERIAL / LIGHT / MOTION
05 — OBJECT GALLERY
05 — OBJECT GALLERY
LIQUID OBJECTS
MATERIAL / LIGHT / MOTION
LIQUID OBJECTS
MATERIAL / LIGHT / MOTION
LIQUID OBJECTS
MATERIAL / LIGHT / MOTION
06 — OUTCOME
A VISUAL SYSTEM THAT NEVER STAYS STILL.
A VISUAL SYSTEM THAT NEVER STAYS STILL.
A flexible library of liquid forms and behaviours creates distinctive assets for motion, campaigns, and digital experience.