01
FASHION / ART DIRECTION
2026
NOMA
NOMA
NOMA
A stark fashion language built from flash, restraint, and signal-red interruptions.
A stark fashion language built from flash, restraint, and signal-red interruptions.
CLIENT
Noma Atelier
YEAR
2026
DISCIPLINE
Creative Direction, Art Direction, Photography, Digital System
LOCATION
Paris / Jakarta
01 OVERVIEW
02 CHALLENGE
03 CONCEPT
04 SYSTEM
05 OUTCOME
01
OVERVIEW
A stark fashion language built from flash, restraint, and signal-red interruptions.
A stark fashion language built from flash, restraint, and signal-red interruptions.
02
CHALLENGE
The collection needed to feel immediate without becoming disposable: a fashion identity with enough tension for campaign moments and enough discipline for a lasting system.
The collection needed to feel immediate without becoming disposable: a fashion identity with enough tension for campaign moments and enough discipline for a lasting system.
03
CONCEPT
Contrast becomes the organizing principle. Monochrome imagery, condensed type, sharp crops, and one signal red create a recognisable editorial cadence.
Contrast becomes the organizing principle. Monochrome imagery, condensed type, sharp crops, and one signal red create a recognisable editorial cadence.
04
SYSTEM
Campaign, typography, photography, digital storefront, and lookbook are held together by repetition, restraint, and a controlled red interruption.
Campaign, typography, photography, digital storefront, and lookbook are held together by repetition, restraint, and a controlled red interruption.
01 — CREATIVE DIRECTION
01 — CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
A visual language that embraces contrast, tension, and deliberate imperfection.
A visual language that embraces contrast, tension, and deliberate imperfection.
PORTRAIT
PORTRAIT
DIRECTION
DIRECTION
DETAIL
DETAIL
SIGNAL RED
SIGNAL RED
02 — CAMPAIGN SYSTEM
02 — CAMPAIGN SYSTEM
BUILT TO INTERRUPT.
BUILT TO INTERRUPT.
BUILT TO INTERRUPT.
Repetition, hard cropping, and flashes of signal red make every composition feel immediate and unmistakable.
Repetition, hard cropping, and flashes of signal red make every composition feel immediate and unmistakable.
— WORDMARK
— TYPOGRAPHY
— COLOR PALETTE
POSTER
POSTER
LOOK
LOOK
SIGNAGE
SIGNAGE
LOOKBOOK
LOOKBOOK
NOMA
NOMA
WORDMARK
Aa
Aa
PRIMARY / FORMA GROTESK CONDENSED
PRIMARY / FORMA GROTESK CONDENSED
Aa
Aa
SECONDARY / FORMA GROTESK
SECONDARY / FORMA GROTESK
POSTER
POSTER
NOMA
NOMA
SS26 / CAMPAIGN
SS26 / CAMPAIGN
LOOK
LOOK
NOMA
NOMA
01
01
SECONDARY / FORMA GROTESK
SECONDARY / FORMA GROTESK
SIGNAGE
SIGNAGE
NOMA →
NOMA →
LOOKBOOK
LOOKBOOK
NOMA
NOMA
SS26 / EDITORIAL
SS26 / EDITORIAL
Paris / Jakarta
Paris / Jakarta
03 — PHOTOGRAPHY DIRECTION
03 — PHOTOGRAPHY DIRECTION
RAW. DIRECT. UNPOLISHED. ON PURPOSE.
RAW. DIRECT. UNPOLISHED. ON PURPOSE.
RAW. DIRECT. UNPOLISHED. ON PURPOSE.
High flash, hard shadow, and unpolished moments create images that feel direct, raw, and human.
High flash, hard shadow, and unpolished moments create images that feel direct, raw, and human.
FLASH
FLASH
MONOCHROME
MONOCHROME
RED
RED
DETAIL
DETAIL
FLASH
FLASH
Hard light introduces the visual tension.
Hard light introduces the visual tension.
MONOCHROME
MONOCHROME
Monochrome portraits hold the editorial tone.
Monochrome portraits hold the editorial tone.
RED
RED
Signal red interrupts the frame.
Signal red interrupts the frame.
DETAIL
DETAIL
Material and garment details sharpen the system.
Material and garment details sharpen the system.
04 — DIGITAL SYSTEM
04 — DIGITAL SYSTEM
FROM CAMPAIGN TO SCREEN.
FROM CAMPAIGN TO SCREEN.
FROM CAMPAIGN TO SCREEN.
The editorial tension extends into motion, navigation, and product storytelling across screen sizes.
The editorial tension extends into motion, navigation, and product storytelling across screen sizes.
NOMA
NOMA
PROJECT SYSTEM EXPERIENCE CONTACT
PROJECT SYSTEM EXPERIENCE CONTACT
SS26 COLLECTION
SS26 COLLECTION
NOMA
NOMA
MENU
LOOK 07
LOOK 07
LOOKBOOK
LOOKBOOK
FLASH / MONOCHROME / SIGNAL RED
FLASH / MONOCHROME / SIGNAL RED
05 — LOOKBOOK / GALLERY
05 — LOOKBOOK / GALLERY
NOMA
FLASH / MONOCHROME / SIGNAL RED
NOMA
FLASH / MONOCHROME / SIGNAL RED
NOMA
FLASH / MONOCHROME / SIGNAL RED
06 — OUTCOME
A SYSTEM THAT FEELS AS SHARP AS THE CLOTHES.
A SYSTEM THAT FEELS AS SHARP AS THE CLOTHES.
NOMA becomes one connected visual world, from campaign image to digital experience, held together by contrast, repetition, and restraint.